Roblox continues to innovate its economy tools by introducing regional pricing, allowing in-experience items to better reflect real-world market conditions. With this update, creators can now reach a global audience more effectively while optimizing their income.

What Does Regional Pricing Change?
Instead of maintaining a flat Robux price worldwide, items will now adjust based on the buyer’s country. Although the value of Robux hasn’t changed directly, players will notice that the Robux cost of an item can vary — a 1,000 Robux item in the US might be as low as 500 Robux in regions like India.

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This strategy already shows strong success: select games using regional pricing during trials saw major user growth across emerging markets, including over 50% more paying users in the Philippines.

Regional Pricing + Price Optimisation = Stronger Creator Tools
Regional pricing is also designed to complement Price Optimisation, an existing tool that suggests item values based on real-time user behavior inside an experience. Since implementing Price Optimisation, Roblox reports that median creator earnings have risen by 4%.

By combining these tools, Roblox gives developers the resources needed to build global businesses without having to manually adjust pricing for every country.

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Looking ahead, Roblox plans to extend regional pricing to developer products and improve how items are promoted across the platform, continuing to support creators’ growth in every corner of the world.